Ad campaigns
Advertise builds one campaign and shapes it for every channel you pick, so you set the objective, budget, and creative once instead of relearning seven ad managers.
Supported channels
Google Ads, Meta Ads, TikTok Ads, X Ads, LinkedIn Ads, Reddit Ads, and Pinterest Ads. Pick as many as you want in one pass.
What you choose
An objective. Brand awareness and reach, traffic, conversions, leads, sales, or app installs. Each one explains what it optimises for, so you can pick on plain intent rather than platform jargon.
A daily budget, per channel.
Creative. Headlines and primary text, plus images. Assets the Creative Agent generated are reusable here, which is the same pool the organic composer draws from.
Google gets a little extra help: rather than making you understand campaign types and bidding strategies, the builder offers plain-language presets like capture demand, drive traffic, and visual reach, and picks a sensible setup behind them.
Plan or go live
Two modes, and the difference matters.
Plan saves a campaign draft. Nothing is created on the ad platform and nothing can spend. Use it to work up a campaign and sit on it.
Live creates the campaign on the platform for real. You choose whether it lands paused or active. Creating it paused is the safe default: the campaign exists in your ad account, correctly configured, and spends nothing until you switch it on there.
Not every channel supports live creation yet. Ones that don't are still fully usable in plan mode, and the builder tells you which is which rather than failing at submit.
After it's running
Performance flows back into Spend analytics daily, which is how you find out whether the campaign was worth it.