Spend analytics
Analytics pulls spend and performance from every connected ad account into one view. The point is comparison: six ad managers each tell you their own numbers in their own shape, and none of them tell you which channel deserves the next dollar.
What you get
Per campaign and per platform:
| Metric | What it answers |
|---|---|
| Spend | What did this cost |
| Impressions | How many times it was served |
| Reach | How many people saw it |
| Clicks | How many acted |
| CTR | How compelling it was |
| CPC | What a click cost |
| CPM | What a thousand impressions cost |
Numbers are pulled daily from the platforms you connected under Connecting accounts. Nothing is estimated or modelled: this is what the ad platform reported.
Using it to improve
The comparison is the product. Because every channel is on the same axes, the questions that are painful across six dashboards get easy:
- Which platform buys the cheapest click for this offer?
- Is the campaign carrying the account, or is one outlier flattering the total?
- Where is budget going out without clicks coming back?
Once a channel is clearly working, you can port a campaign to another platform: take a campaign that is already live and rebuild it for a different channel, rather than starting from an empty form. It is the shortest path from "this worked on Meta" to "try it on TikTok".
Organic
Analytics covers paid accounts. Posts published through the organic composer go out to the network directly, and their performance lives on the platform itself.